A great way to develop a successful social strategy is to look at the work of other brands. Here are some successful strategies, including those from Innocent and Nike, Deloitte and NASA. In addition to these brands, there are many other examples of successful social media strategies. These examples can help you brainstorm a strategy.
Innocent's social media strategy
Innocent is a social media leader for over 10 year. The social media strategy for the brand is based around entertaining its audience, building trust with customers, and driving sales through humour and fun. The team at Innocent makes their content bright and colorful, but never forgets to share an ethical message. You will also find subtle product promotions in the content. Here's how they do this. Find out how you can adapt their social media strategy to fit your business.
Innocent's social strategy revolves around its target audience. Innocent posts 400 times a day refer to Eurovision, Europe's most viewed competition. This is a great way to reach a captive audience by sharing live commentary from Eurovision. They target this audience with witty tweets. They also make their content timely engaging, as demonstrated by the football tweets.
Nike's social media strategy
Nike's social media strategy should be evaluated based on consistency and content. This brand has made use of multiple social media platforms in order to promote itself. This has greatly contributed to its success. Nike posts relevant, engaging content across multiple social media platforms. Particularly, Nike posts photos and videos of customers using its products. This creates a connection between the brand, its audience, and helps them to be more connected. Nike's social-media strategy includes a high engagement level.
Nike creates videos to engage users and posts inspirational content on social media. The company is an avid user of Instagram which is extremely popular with its target audience. In addition, the brand produces high-quality videos and provides advice for its followers. Combined, this content helps Nike establish its brand identity and increase its sales. What does the brand do to respond to its fans? Let's find out. Here are some important points to consider when evaluating Nike’s social marketing strategy.
Deloitte's social media strategy
It is not easy to create and execute a social media plan. Regardless of your industry, you need to create a solid strategy for your business and ensure that your social media presence reflects that. Deloitte is no exception. Deloitte Digital is their digital arm and has integrated social media into the company's business and marketing strategy. It uses tools such as YouTube, Facebook, LinkedIn and LinkedIn for its social media presence.
To achieve this goal, Deloitte Digital has recruited a team of experts, including social media and digital consultants. Alicia Hatch, the agency's chief market officer, has resigned from her client-facing position to take over leadership of the digital division. Together, technologists, creatives and consultants create powerful marketing strategies. Deloitte Digital is part Deloitte. This means that the team has access both to cutting-edge technology and a global client base.
NASA's social-media strategy
When it comes to social media strategies, NASA has set the bar high. Their strategy is both educational as well as marketing. And the content they share on their platforms is second to none. They have a wealth of content both from historic missions and new discoveries. By focusing on the value of a renewable resource, they've been able to attract an enormous audience in a relatively short time. NASA is the answer.
NASA is expanding its social reach and exploring new content formats. They also tap into niche communities. Their social media team now has five members. They continue to experiment and try new content formats. Even though they are only scratching the surface of social networking, their impact has been huge. NASA now has over 34,000,000 followers on Twitter and many other social media accounts. So, how do they grow their audience using this content?
FAQ
Is content-marketing easy to measure?
Yes! It's part of the process. This allows you to evaluate whether your efforts were successful, and if you need changes.
It is possible to track the number of visitors from different sources, including organic search, email and social media. You can also track conversions such as sales leads or purchases.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
How can you create quality content?
Writing about what interests you is the best way to create quality content. Finding topics that interest you is the best way to write well. This is about finding your passion and then sharing it with others. It is easy to write for oneself, but writing for others will make it much more enjoyable.
Why is a Content Marketing Strategy necessary? Why should I not only send out emails, but also post social media updates.
Two main reasons you might choose to ignore a Content Marketing Strategy.
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You may think that social media posts or email marketing is enough to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions is incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. But they don't suffice by themselves.
You can't rely on an email campaign to reach your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. And social media posts alone won't help you achieve your goals either. They should be part a bigger plan.
This is where the Content Marketing Strategy comes into play. You can control your entire content creation process by having a clear strategy.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
But, when you have a strategy in place, it makes all the difference.
What is Content Marketing without an Agency?
No! It is possible to create high-quality content online with a variety of tools. Agency services are often expensive.
What is strategic copy marketing?
Content marketing is the art of creating content that people can share across different channels. It's about giving people what it is they want. This is what makes the most successful businesses.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
To understand people's interests and their thinking, you must first get to know them. You must then create content of high quality that addresses their concerns and solves them problems. This builds trust and loyalty, and makes sure you're always available when they need your product/service.
How can you make a content marketing strategy that works?
To create an effective content marketing plan, first, determine what kind of content you want to produce. Next, identify your target market and the ways they use the internet. Next, choose the best channels to reach your target audience. Finally, you will need to choose the right keywords for each channel. Then write compelling copy.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How do you develop a content marketing strategy?
The first step is understanding what kind of content you want to create for your clients. Once you have this information, it is time to begin creating content. This could include creating an editorial calendar or planning where these pieces will come. Content should always serve a purpose. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
Once you decide what content type you want to produce it's time to discover who your target market really is. So who are they interested in, and why would they care about whatever you're offering them?
Next, you need to identify your target market. Then, find ways to communicate with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
After you have determined how you will communicate with the market, the next step to take is to determine what topics and types content you want. This will help you to understand why you are writing the content. What problem does it solve? How helpful is it? It will make their lives easier.
Now that you know what kind of content you write, it's time to figure out what you want to say. Are you looking to share information in your industry? On current events? Which products and services are you most interested in? This is your focus.
Now it's time for you to merge everything together after you have answered the questions.
You want to ensure that every piece of content you create serves its purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
It is important to remember that content marketing has many parts.